What is the market prospect of air fryer?

What is the market prospect of air fryer?

Jun 13, 2024

With the improvement of health awareness, more and more people are paying attention to heat control and nutrient retention during cooking. Against this background, air fryers came into being and became a star product of kitchen appliances. More and more home appliances manufacturers and sellers are pouring into this industry. So, what is the air fryer market like? We will analyze it in detail in this article.

What is an air fryer

The air fryer uses powerful rapid air circulation technology to evenly conduct hot air to the surface of food. Compared with traditional fryers, air fryers require almost no oil because they can make food crispy on the outside and cooked inside through high-temperature hot air. It quickly transfers hot air to the surface of food through a mechanism similar to a convection oven, thus achieving a frying-like effect.

Market trend analysis of air fryers

According to statistics and forecasts from APO, the global air fryer market size reached US$1.081 billion in 2022 and is expected to reach US$1.914 billion by 2029, with a compound annual growth rate of 8.63% during 2023-2029.

Air fryers have gained widespread attention due to their ability to produce crispy and delicious food with minimal oil. Manufacturers are continuously improving air fryer technology and enhancing its features such as precise temperature control, intuitive digital display, programmable settings, and preset cooking functions. Some advanced models also integrate smart connectivity features that enable remote control and provide recipe suggestions.

Digital air fryers account for a considerable share and rank third globally, and are expected to see substantial growth during the forecast period. The development of digital air fryers is due to their advanced features, easy operation, and higher efficiency than manual air fryers.

Rising health awareness and the desire for healthy cooking alternatives have driven the demand for air fryers, allowing consumers to enjoy the delicious taste and taste of fried foods while reducing oil consumption and promoting healthier eating habits. The growing inclination towards adopting a healthier lifestyle has encouraged wholesale modern electric oven factory to invest in the air fryer business.

What is the market prospect of air fryer?

Several key factors affecting the outlook for the air fryer market:

1. Healthy eating trends

As people’s attention to healthy eating and lifestyles continues to increase, low-fat and low-calorie cooking methods are becoming increasingly popular. Air fryers can produce a taste close to fried food without using almost any oil, meeting consumers’ demand for healthy food.

2. Fast-paced life

In a busy life, people tend to look for fast and convenient cooking solutions. Air fryers have become an ideal kitchen assistant for modern families with their simple operation and ability to complete cooking in a short time.

3. Technological progress

With the continuous advancement of technology, the new generation of air fryers have integrated more intelligent functions, such as remote control, automatic cooking programs, etc., which further enhance the user experience and attract technology enthusiasts and young consumers.

4. Versatility

Modern air fryers are not limited to frying food, but also have functions such as baking and roasting, which can meet consumers’ expectations of one machine for multiple uses and increase its market appeal.

5. Strengthened environmental awareness

The energy-saving characteristics of air fryers meet the current consumer demand for environmentally friendly and energy-saving home appliances, which will help promote its market growth.

Future trends:

Personalization and intelligence: In the future, air fryers will pay more attention to meeting personalized needs, and the products will be more intelligent and convenient.

Innovation in healthy cooking: To meet the demand for healthy cooking, manufacturers may innovate by using new materials and technologies to provide healthier cooking methods.

Global market: As the global acceptance of the concept of healthy eating increases, the demand for air fryers will further expand to emerging markets and regions.

Overall, as consumers’ demand for healthy, convenient and versatile kitchen equipment increases, the air fryer market is expected to continue to witness healthy growth and become an important market segment in the kitchen appliance industry.

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